Cawston Press

Harking back to long summer days drinking a can of pop, but without the sugar that gave soda its bad name, Cawston uses pressed fruit and a little fizz.

Whether in a 1L tetra pack, a kid’s single serving or 330ml white base coated can, the essence of the design as an authentic ingredient-led natural product was key to all the communication. With challenges like a maximum 5-colour tetra flex spec across all flavours, and a maximum 4 colour can, the technical specification needed to deliver against a design with strong on shelf presence and a longevity and adaptability that speaks volumes.