Waitrose Love Life

Waitrose Love Life is a celebration of food and ingredients, offering variety, choice and nutritionally balanced offer and will also ensure stand out on shelf.

The bright and vibrant use of colour reflect the vitality of the recipes and give expression to a positivity and unrestricted choice.

The challenge from a technical point of view was around the multiplicity of manufacturing specifications across over 1,200 sku's and scores of suppliers and processes. With the vast majority of the packs being produced flexo, colour combinations needed to be considered with minimum grips in mind thus avoiding unseemly grips and chokes that would take away from the core concept.

A large number of vibrant, colourful high res retouched photographic images where key sellers for the proposition. Work included 4 prescriptive roll-out guidelines documents for repro agency, SGS to follow.