Rapha - membership redefined

During my 6.5 years at Cyberpac, I was extremely proud to work with the design and RCC membership teams at Rapha Cycling Club in developing their unique metal membership cards and standout membership packs. As a brand that is always design-led and innovative in terms of fabrics and apparel, the packaging brief involved tactile material combinations and layering that invited exploration and a sharable unboxing experience. We also designed black and white foiled cardholders with a natural soft-touch feel and recloseable seal for the membership cards themselves, Rapha beermats and unique vacuum packed pouches for various campaigns.